政府推进视角下“开封礼物”旅游品牌的建立及优化

Research on the Development of the Tourism Commodity “Kaifeng Gift” from the Perspective of Government Promotion

"开封礼物"是通过政府认证的城市旅游特色商品,代表了城市旅游的品牌。应完善生产和管理运行机制,创新旅游商品形式,提升旅游商品质量,扩大宣传,拓展销售渠道,推进区域联合开发,加快"开封礼物"品牌化进程,促进"开封礼物"这一旅游品牌全面升级,以此推动开封文化旅游的发展。

＂Kaifeng Gift＂is a tourist city product which is certified by the government and represents the brand of urban tourism.This article has conducted the research from six aspects of institution building,＂Kaifeng Gift＂of product integration,business innovation,service promotion,sales development and regional development,aiming to promote the city tourism brand gift process and the full up grade of the tourism brand＂Kaifeng Gift＂.