媒体融合发展中加强主流媒体话语权的途径探索

Suggestions and Countermeasures for Strengthening the Discourse Right of Mainstream Media During the Development of Media Convergence

随着网络及新媒体技术的不断发展,新旧媒体相互融合的局面逐步形成。各地的新闻单位不断探索媒体融合发展的路径。但截至目前,能够支撑全行业转型升级的成熟的媒体融合模式尚未形成。特别需要注意的是,在新媒体上流行的网民话语正在逐步消解主流媒体的话语权和影响力,使主流媒体的喉舌作用打了折扣。把控住主流媒体在舆论引导中的主导权,使马克思主义新闻观深入人心,这是我们在网络飞速发展的今天必须重视的一个问题。

With the continuous development of network and new media technology,the integration of new and old media has come into being. Every local news unit earnestly implements the central spirit and explores the path of integration and development. However,media integration has not yet formed a mature business model that supports the transformation and upgrading of the whole industry espe cially the new media. The discourse of netizens is gradually eliminating the discourse power and influence of the mainstream media,which has discounted the role of the mainstream media in the mouthpiece,and controls the dominant power of the mainstream media in the guidance of public opinion,which makes Marx＇s view of the news deeply rooted in the hearts of the people. This is a problem we must pay attention to today in the rapid development of the network.