关于Banner广告设计元素的探讨及未来发展趋势的研究

On Banner Ads Design Elements and Future Development Trend

随着科技和互联网的发展及手机APP的普及,商家利用各种方式在互联网上对商品进行宣传,其中Banner广告以其独特的优势得到了广大商家的青睐。可以说,Banner广告将成为未来企业推广商品的主要传播途径。Banner广告主要的设计元素包括文字、色彩、图形和排版方式,通过对Banner广告的设计元素进行分析,可以指导如何设计出优秀的Banner广告,对未来Banner广告发展具有指导意义。

With the development of science and technology and the Internet and the popularity of mobile phone APP,businessmen use various ways to promote products on the Internet,including Banner ads with its unique advantages favored by the vast number of merchants. It can be said that Banner advertising will be called the main way to spread the goods of future enterprises. Banner advertising design elements including words,colors,graphics and layout mode,the analysis of Banner advertising design elements,can guide about how to design good Banner ads,Banner ads development has a guiding significance for the future.