视觉崇拜·图像修辞·身体偶像——当代视觉审美文化转型的基点、机理与指归

Visual Worship,Image Rhetoric and Body Obsession:The Basis,Mechanism and Implication of Cultural Transformation in Contemporary Visual Aesthetic

在归真诉求的激发和视觉传统的支撑下,视觉崇拜意识伴随技术进步日渐凸显,推动视觉审美文化转型升级。在此过程中,具有感性叙事特征和意义重建功能的图像修辞体现出视觉审美文化当代建构的机理作用,身体偶像则以视觉形象的活态表达方式彰显了人类本体实现的价值指归。在认同当代视觉审美文化转型的正当性与合理性的同时,也应注意视觉崇拜现象的伴生性文化风险,从而自觉抵御视觉中心主义以及由此而来的图像通胀和视觉暴力倾向,警惕非理性视觉快感对人类审美惰性的默许和纵容,谨防庸俗身体唯物主义和低俗消费欲望的侵蚀。

Based on the appeals of returning to nature and traditional visu-al culture,visual worship becomes increasingly important with the technical progress,which upgrades the transformation of visual aesthetic culture. During the transformation process,image rhetoric featuring the functions of sentimental narration and meaning reconstruction reflects the theoretical importance of contemporary visual aesthetic culture,and the stories of body obsession as live examples of visual expression externalize our desire for self-realization of fundamental human values. While the legitimacy and rationality of contemporary visual aesthetic cultural transformation should be accepted,the accompanying cultural risks originated from visual worship should also be emphasized. Only in this way can we consciously refuse to follow the trend of image dilation and visual violence based on the optical centralism,be aware of the acquiescence and indulgence of irrational visual pleasure towards human aesthetic inertness,escape from the erosion of vulgar body materialism and degrading consuming desires