3.0时代网红现象对大学生的负面影响及对策

Negative Impactsof Internet Celebrity Phenomena on College Students and Countermeasures in the 3.0 Era

随着互联网技术的发展,网红现象从1.0时代进入了3.0时代,而网红现象的新表现不仅对大学生的道德观念和审美观点产生了负面影响,更对大学生的职业选择、消费观念以及文化素养方面产生不可忽视的消极影响。针对这些新的负面影响,高校可从加强价值观教育、打造正能量网红、提升网络媒介素养这三方面对大学生进行引导。

With the vigorous development of Internet and self-media, the era of theInternet celebrity has begun. As early as the Internet began to rise the in 1990s,the phenomenon of theInternet celebrity has become common.With the development of Internet technology, theInternet celebrity ’ s phenomenon has entered the 3.0 era.Not only does the new performance of theInternet celebrity’s phenomenon have a negative impact on the moral and aesthetic views of students, but also on their career choice, consumption concept and cultural literacy. In view of these new negative effects, colleges and universities need to guide students from three aspects： strengthening the value education, building a positive energy network and improving the network media literacy.