农业供给侧结构性改革背景下茶叶区域公用品牌建设与维护策略研究

On the Construction and Maintenance Strategy of Tea Regional Public Brand under the Agricultural Supply-side Structural Reform

基于农业供给侧结构性改革背景,运用系统基模分析法对影响茶叶区域公用品牌的因素进行了分析,发现茶叶区域共用品牌的发展存在4个成长上限基模、1个成长与投资不足基模,进而对发展与维护茶叶区域公用品牌提出相关建议。

Based on the structural reform of agricultural supply side,the factors affecting the tea regional public brand were analyzed by the analysis of systems archetype. It was found that there were 4 limits-to-growth archetypes and 1 growth and undercapitalized archetype,and then relevant recommendations were made for the development and maintenance of tea regional public brand.