中国出境游对构建国家软实力的影响与实施路径——基于澜湄次区域的研究

The impact and implementation path of Chinese outbound tourism to construct China's soft power——A case study on the Langcang-Mekong Subregion

随着我国出境游的持续发展,亟待探索其对于构建中国软实力的影响及具体路径。然而长期以来中国出境游对目的地国家主要发挥了经济效益、起到增强国家硬实力的功能,而对国家软实力的构建功能鲜有探索。基于此,本文利用二手资料分析法,以中国赴澜湄次区域目的地国出境游为研究案例,从宏观制度和微观游客行为两个方面入手,对当前中国对此目的地区域实施的出境游相关制度、出境游客行为及其对外形象的现状、存在的问题进行分析,并结合目的地国在接待中国游客软硬件上存在的不足,对于当前中国如何借力出境游来提升自身在周边国家中的软实力,提出相应的实施路径及其实现条件。

With the continuous development of Chinese outbound tourism, it isurgent to explore its impact on and also the concrete way to develop China＇ssoft power. However, for a long time, Chinese outbound tourism has improvedthe economic benefits of the destination country, and has mainly played a rolein strengthening the state＇s hard power, while the function how to constructthe soft power is rarely explored. Based on this, this paper uses the methodof second-hand data analysis and takes Chinese outbound tourism to the destinationcountry of the Langcang-Mekong Subregion as a case study. From the twoaspects of the macro institution and the micro tourist behavior, this paperanalyzes the present situation and existing problems of the related institutionsof Chinese outbound tourism to this destination region and the outboundtourists’behavior and its external image. Combined with the analysis resultsof the shortage both in the hardware and software of destination country inreceiving Chinese tourists, this paper sums up the ways and conditions forChina to improve its soft power in the surrounding countries through outboundtourism.