新媒体的政治传播功能和实施途径

The New Media's Political Communication Function and Implementation Ways

在科学技术飞速发展的今天,传统的媒介已经不再完全适应社会发展的需求,新媒体的产生和发展正在改变着传播界的生态环境。由于网络技术、数码技术以及移动通信技术的快速发展,手机、电脑等网络配套产品的出现,不仅改变着人们的物质生活,改变着社会形态、经济和文化,也在一定程度上改变着政治传播的形态,改变着政治活动的方式。

In the rapid development of science and technology, the traditional media is no longer fullyadapted to the development of society. In the political communication, the emergence and development ofnew media has replaced the previous word of mouth. Today, with the rapid upgrading of network technol-ogy, digital technology, and mobile communication technology, the appearance of network-supported prod-ucts such as the Internet, mobile phones, and tablet computers driven by Internet technologies has notonly changed people＇s material lives, but has also changed society in part. Physical form. The rapid de-velopment of new media not only changed the form of political communication, but also changed the wayof political activities to some extent. The government no longer depends on the original field surveys forwork and political communication. Instead, they express political views through new media, communicatewith the public, investigate public opinion, and strive for support.