全域旅游视阈下德州市旅游产业发展的思考

The Thoughts of the Development in Tourism Industry of Dezhou Under the View of Region-based Tourism

德州旅游资源丰富,旅游产业在经济新常态下实现了健康稳定有序的发展.但德州旅游产业相对发展迟缓,旅游人次及消费量都在省内处于中下水平,旅游产业对经济增长的贡献率较低等问题突出.从全域旅游的视角对德州市旅游产业定位、旅游吸引物建设、旅游资源规划及旅游产品设计等方面进行了探讨并提出相应对策.

Dezhou is rich in tourism resources. The tourism industry has achieved a heahhy, stable and or derly development under the new normal economy. But the developmen＇t of Dezhou＇s tourism industry is slow relatively. Both tourist and consumption are in the middle and lower levels in the province, and the contribution rate of tourism industry to economic growth is very low. From the perspective of global tourism, this paper explores Dezhou＇s tourism industry positioning, tourism attraction construction, tourism resource planning and tourism product design. Based on this, this paper discusses the optimization development of tourism industry in Dezhou and puts forward corresponding countermeasures.