论传播效果理论视阈下的高校思想政治课教学创新

Teaching innovation of Ideological and political courses in Universities from the perspective of communication effect theory

从传播学意义上说,高校思想政治教育是一种特殊的传播行为,思想政治理论课教学作为思想政治教育的"主渠道",同样需要借鉴和贯彻传播学的理论和方法,不断实现创新,以取得良好的传播效果,从而提升教学实效。

From the communication theories,the ideological and political education is a special kind of communication behavior; as the main channel of ideological and political theory teaching,it also needs the theory and method of reference and carry out communication,constantly innovate,to achieve good communication effect,or that the effectiveness of Ideological and political education.