基于青少年视角的我国校园“慢递业”发展前景分析

The Development Prospect Analysis of “Future Mail Industry”in Our Campus based from the Perspective of Teenagers

基于青少年视角,结合作者切身体会,在市场调查的基础上,指出"慢递业"学生市场潜力巨大,未来校园"慢递业"应在邮件多元化、量身打造、服务人性化、运作信息化、大学生兼职等特色上下功夫,提出未来校园"慢递业"营销策略、发展战略和管理体系,并对未来校园"慢递业"如何建立信誉提出方案,希望对校园"慢递业"的发展有所助益。

Based on the view of teenagers, combined with our own personal experience and the basis of market research, ＂future mail industry＂ of the student market is pointed out to have great potential. The ＂future mail industry＂ of future campus should make great efforts in the email diversity, tailored mail, service humanization, operation information, college student part - time jobs, and other characteristics. The ＂future mails industry＂ project of future campus is pointed out to be feasible by the ＂SWOT＂ analysis and competitor analysis, then the marketing strategy, development strategy, management system of the future campus ＂future mails industry＂ is put forward, and finally the scheme of how to establish the credibility of the future campus ＂ future mail industry＂ is put forward. We hope it can help the development of the campus ＂future mail industry ＂.