互联网使用、闲暇偏好与农村居民幸福感——基于性别差异视角的分析

Internet Use、Leisure Preference and Rural Residents' Happiness——Analysis Based on the Perspective of Gender Difference

利用中国综合社会调查(CGSS)2015年的调研数据,基于性别差异视角,采用Logistic回归模型,实证分析了互联网使用、闲暇偏好对农村居民幸福感的影响效应,并采用替代变量的方法进行了稳健性检验。研究表明,使用互联网的农村居民比不使用的农村居民幸福感高20.2%。闲暇互联网使用与闲暇偏好的交互项对农村不同性别居民幸福感的影响既存在一致性,又存在差异性。通过考察异质性显示,互联网使用对60岁以下、有配偶和受教育程度为大学及以上农村居民幸福感的影响效应更为明显。基于此,应该在"互联网+"的背景下,加强农村地区互联网和移动网络的基础设施建设,采取措施满足农村不同性别居民在互联网使用方面的不同需求,并重点提高互联网对老年群体、无配偶和受教育程度较低农村居民的"幸福转化效应"。

In this paper,use of China＇s general social survey（ CGSS） survey data in 2015,based on the gender perspective,using Logistic regression model,the empirical analysis on the Internet use,leisure preference the effect on rural residents＇ well-being,and adopt the method of substitution variable robustness test. Research shows that rural residents who use the Internet are 20. 2 percent happier than those who don＇t. The influence of leisure Internet use and leisure preference on the happiness of different gender residents in rural areas is consistent and different. By examining the heterogeneity,the effect of Internet use on the happiness of people under 60,spouse and education was more obvious. Based on this,this article suggested,should be under the background of＂Internet ＋ ＂,strengthen the rural areas of the Internet and mobile network infrastructure construction,take measures to meet the rural residents in terms of Internet use the different needs of different genders,and focus on increasing the Internet for the elderly,without a spouse,and level of education of rural residents lower＂happiness into effect＂.