大数据时代社交媒体涉警舆情应对研究

Coping Research on Public Opinion of the Police of Social Media in the Era of Big Data

在大数据时代背景下,社交媒体的普及促进了公民发声和维权,同时也使民警的行为放大,大数据时代警察对社交媒体舆论的公关能力仍需提高。社交媒体涉警舆情对公安工作是一把双刃剑,公安机关要把握大数据时代的机会和优势,从完善舆情处理流程、探索信息传播规律、维护公安队伍形象、完善网络管控技术、强化公民舆论引导五个层面积极应对。

Under the background in the era of big data,the popularization of social media not only has promoted the citizens＇ voices and rights protection,but also make the behavior of the police amplified,and the public relations capability of the police about the social media opinions still need to be improved in the era of big data.For public security work,the public opinion of the police involved on social media is a double-edged sword,and the public security organs should grasp the opportunities and advantages in the era of big data and give a quick response positively from the following five aspects：improve the dealing of public opinion process,explore the regularity of information dissemination,maintain the image of police team,perfect the network control technology and strengthen the citizens＇ guidance of public opinion.