南宁市楼盘“开发企业名+通名”命名模式的分析

Analysis of the Naming Model of "Developing Enterprise Name + General Name" in Nanning City

楼盘名称是房地产行业产品的标志符号。楼盘命名常常是在通名前加上地名、景观名、开发企业名、吉语等专名加以限定或修饰。本文针对"开发企业名+通名"模式来研究南宁市的楼盘命名。笔者先统计了11家大型房地产企业在南宁市开发的120个楼盘的名称,特别研究了几家代表企业楼盘系列名的选择和命名的阶段性变化,然后分析了南宁市楼盘命名中的通名,最后探讨了"零通名"的现象。

The name of the property is a symbol of the real estate industry product. The naming of real estate is often limited or modified by adding a proper name such as place name, landscape name, development company name, and good words before the name. This paper studies the name of the property in Nanning for the ＂development of the company name ＋ generic name＂ model. The author first counts the names of 120 real estate projects developed by 11 large real estate companies in Nanning. In particular, they have studied the phased changes in the selection and naming of several representative buildings, and then analyzed the names of the listed properties in Nanning. Finally, the phenomenon of ＂zero-name＂ was discussed.