干果类农产品的网购退货问题研究

Study on the Problems of Online Returned Dry Fruits Shopping

通过对干果类农产品的网购退货问题进行研究,发现干果类农产品的网购退货存在退货难度大、退货成本高、退货管理机制不健全、消费者对退货政策的认知度低等问题,并针对问题提出了完善退货政策、加强退货监管、提高农产品物流管理水平以及明晰退货规则等建议。

The problems of online returned dry fruits shopping were analyzed, it was found that the online purchase and return of dry fruit agricultural products was difficult, the cost of returning goods was high, the return management mechanism was not perfect, the awareness of return policies of consumers was low. Improving the return policy, strengthening the return agricultural products logistics and clarifing the return rules supervision, improving the management level of were put forward.