摘要
立顿作为全球第一茶品牌,网站在其开拓全球市场中发挥着重要作用。考察发现,立顿美国网站具有突出重点信息、强调文化特性、注重内容效用性等特点,这为中国茶企网站翻译提供了重要启示。只有精选翻译内容,突出文化内涵,注重翻译效果,中国茶产品与茶文化才能在异域市场中获得认同与接受。
The Lipton website has played a vital role in its global marketing. In such respects as flagging key information,highlighting tea culture and focusing on applications,Lipton＇s American website has given Chinese tea companies some tips for their publicity.
出处
《中国科技翻译》
北大核心
2018年第3期22-24,35,共4页
Chinese Science & Technology Translators Journal
关键词
立顿
茶企网站翻译
启示
Lipton
tea company website translation
inspiration
