从目的论看旅游标识语翻译

Translating Signboard Language:The Perspective of Skopos Theory

旅游标识语属呼唤功能文本,具有极强的公益性和目的性,常用来警告、提示和指引游客旅行中需要注意的事项,以唤起游客注意、指引游客的行为。旅游标识语翻译要以游客理解和接受为前提,灵活运用多种翻译方法实现译文目的。在翻译过程中,译文的忠实法则和连贯法则均需服务于标识语翻译的目的法则,以便成功实现交际之目的。

Signboard language,a form of vocative text,is used to remind and guide tourists to obey certain rules and regulations so that they can behave properly. In translating signboard language,we should put tourists＇ acceptance and understanding of the translations in the first place,adopting different translation methods to achieve the final purpose. The fidelity rule and the coherence rule will facilitate successful communication in the end.