摘要
非正式组织中的学生意见领袖是指在该群体中具有众多追随者且影响力较大的学生个体。文章利用社会交换理论、社会影响力理论来解释非正式组织中的大学生意见领袖形成机理,并对大学生意见领袖的管理提出了相应的建议。
The student opinion leader in the informal organization refers to the students who have many followers and great influence in this group. This paper uses social exchange theory and social influence theory to explain the formation mechanism of college students＇ opinion leaders in informal organizations, and puts forward some suggestions on the management of college students＇ opinion leaders.
作者
刘世珺
Liu Shijun(Nanchang University Gongqing College,Jiujiang 332020,China)
出处
《江苏科技信息》
2018年第25期36-38,共3页
Jiangsu Science and Technology Information
关键词
非正式组织
意见领袖
形成机理
informal organization
opinion leaders
formation mechanism
