浅谈广东省罗定市地理标志产品的保护现状及对策

Discussion on Protection Situation and Countermeasures of Geographical Indication (GI) Products in Luoding City of Guangdong Province

本文从标准体系建设、技术创新、绿色品牌效益等方面总结了广东省罗定市地理标志产品的保护现状,分析了罗定市开展地理标志产品保护的特点及存在的问题与不足,并提出了培育和扶持龙头企业、找准品牌定位、培养品牌意识、健全农产品质量安全检测体系与提高电子商务化水平等促进地理标志产品发展的对策及建议。

This paper summarizes the protection situation of GI products in Luoding city of Guangdong province in terms of standards system construction, technological innovation and green brand benefit, analyzes the characteristics and existing problems in the city. Besides, it proposes some countermeasures and suggestions which will promote the development of GI products, including training and supporting leading enterprises, confirming the brand positioning, cultivating brand awareness, perfecting the quality safety inspection system of agricultural products and improving the level of electronic commerce.