初探移动互联网视域下的主流媒体新传播

A Preliminary Study of the Mainstream Media from the Mobile Internet New Transmission

该文结合国内研究移动＂互联网＂趋势,利用＂两微一端＂传播背景,新兴传播载体如何在主流媒体发声。从党媒在新媒体上＂逆袭＂发声典型案例入手,政府、媒体人、学者、专家自觉加入其中,诞生了一批优秀政务平台、学＂习＂微平台,做到微言微信,引导的舆论热点问题,引导新闻正能量。研究典型经验做法,这对当下全媒体时代的实践具有一定借鉴意义、理论意义、现实的意义。

In this paper, combined with domestic research trend of mobile ＂Internet＂, use ＂two micro end＂ spread background,emerging medium how voices in the mainstream media. From the party in the new media ＂voices counter attack＂ typical case of the government, the media, scholars and experts to join consciously, the birth of a batch of excellent government affairs platform, ＂xi＂ micro platform, do a lot We Chat, guide the public opinion hotspot issues, guide the news positive energy. Research typical experience, the practice of it in all media of the present era has a certain reference value and theoretical significance and realistic significance.