互联网背景下山西省杂粮产业发展路径探析

Analysis on the Development Path of Coarse Cereals Industry in Shanxi Province under the Background of Internet

为了提高生产效益和营销效率,实现山西杂粮产业振兴目标,采用资料收集及定性分析法,以山西省杂粮产业发展现状为基础,解析山西杂粮产业的发展困境,并详细分析了"互联网+"对山西杂粮产业的促进作用,最后针对性地提出了山西省杂粮产业依托互联网实现产业振兴的发展路径。

In order to improve the production efficiency and marketing efficiency, and to realize the goal of eoarse cereals industry promotion in Shanxi Previnee,we analyzed the development dilemma based on the present situation of the grain industry development in Shanxi Province u- sing the method of data collection and qualitative analysis. The benefits of ＂Interact ＋＂ ibr grain predueels, eonsumers and distributols were analyzed in detail and the development path was proposed to the realization of presperity of the grains industry under the baekgreund of Interact in Shanxi Previnee.