融媒体视频直播系统在广播电台直播间的应用

The Application of Media Convergence Video Living Broadcast System in Broadcasting Station

在传统意义上,广播这一媒介传播信息仅能通过声音进行,而近些年兴起的互联网视频直播则在融媒体模式下实现了视觉传播。融媒体时代的到来为广播直播的改革提供了有效的技术支撑,网络电台、微信、微博以及其他各类视频直播网站均可成为广播电台进行直播的传播媒介,广播内容得以多渠道传播。然而,传统广播要想从传统视频直播转变为融媒体视频直播并非易事,改革过程中也问题丛生。

Traditionally, broadcasting is a medium that can only transmit information through sound, while in recent years, internet video living broadcast has realized visual communication under the mode of media convergence. The arrival of the era of convergence media provides an effective technical support for the reform of living broadcast. Network radio stations, We Chat, Weibo and other kinds of living video broadcast sites can become the transmission medium for living broadcast of radio stations, and the broadcast content can be spread through multiple channels. However, it is not easy for traditional broadcasting to transform from traditional video living to convergence media living broadcast, and there are also many problems in the process of reform.