农民专业合作社农产品营销策略探讨

Research on Farmers Professional Cooperative Agricultural Product Distribution

合作社的建立是对"小农户与大市场"的有效对接,在降低交易费用的同时为农户创造更高的收益。文章基于对农民专业合作社可促进农产品营销的认识,分析合作社农产品营销的流程体系,从政府引导与扶持、线上线下营销协同、市场细分与定位以及合作社各阶段营销渠道建设四方面探寻合作社农产品营销策略,以期为农产品营销的进一步完善提供借鉴。

The construction of cooperation is effective coincidence between “small farmers and big markets” , it can reduce the trade cost and generate higher returns to farmers. Based on the recognition that farmers professional cooperative can promote agricultural marketing, the paper makes an analysis on cooperationg agricultural marketing process system, and then explores its marketing strategies from 4 aspects, hopes that can provide a reference to marketingg perfection.