经济新常态下襄阳旅游发展的机遇、挑战和对策

Opportunities,Challenges and Countermeasures for the Development of Tourism in Xiangyang under the New Normal of Economic Growth

经济新常态下,旅游业已逐渐成为经济发展的新增长点和满足人民美好生活需要的必需品;同时,为襄阳旅游业发展提供了交通、市场和营销三大机遇.为了更好地适应新常态的发展要求,襄阳旅游必须迎接好旅游供给侧改革、文化创新性传承、旅游产品创意化设计等三方面的挑战,从做大襄阳古城文化IP、打造"一带四区"旅游龙头、培育襄阳夜游产品、完善产业要素配套和打造城市旅游引爆点等五个方面做好必要应对.

Under the new normal of economic growth,the tourism industry has gradually become a new growth point of economic development and necessities needed to satisfy the people＇s good life.It also provides three major opportunities for transportation,marketing and marketing for the development of tourism in Xiangyang.In order to better adapt to the requirements of the development of the new normal,Xiangyang tourism must respond to the challenges from tourism supply side reform,cultural innovation inheritance,and creative design of tourism products.It is necessary to do five things：to pay much attention to IP（intellectual property） of antiquity city culture in Xiangyang Ancient,to be the cock of tourism of ＂One District and Four Districts＂,to cultivate night tour products of Xiangyang,to improve the supporting system for industrial factors,and to attach more importance to ＂eyeball economy＂,etc.