新时代志愿服务品牌提升研究——以南通江海志愿者为例

Research on the Promotion of the Brand of Volunteer Service in the New Epoch——Taking the Jianghai Volunteers as an Example

南通江海志愿者组织活动是全国志愿者组织活动的先进典型。南通志愿服务的品牌对促进中国志愿者活动的发展具有重要的理论与现实意义。江海志愿服务的品牌效应在一定范围取得了良好的影响,但是广泛的关注度还不够高,这必定会影响后期工作的开展,如何提高品牌的知名度可以从制度、文化等多途径进行完善。

The Jianghai volunteer organization activities are the advanced typical examples of the activities of thenational volunteer organization.The brand of volunteer service in Nantong has important theoretical and practicalsignificance to promote the development of China＇s volunteer activities.The brand effect of Nantong volunteer servicehas made a good impact on a certain range.But the wide range of attention is not high enough,This must affect thedevelopment of later work.How to improve the reputation of the brand can be perfected from many ways,such assystem and culture.