面向创新创业——以职业技能竞赛为导向的高职市场营销专业实践教改研究

Innovation and Entrepreneurship——A Study on the Practice of Vocational Training in Vocational Skills Competition.

近几年,职业技能大赛已经成为国内高校市场营销专业大学生培养社会实践能力、提高创新创业能力的一个重要渠道和有效平台,得到许多高校师生的支持和参与。这也为高职院校的教学改革提供了新的思路和探索方向。但是相关的教学制度还不健全,专业的教师队伍还未建立,教学设施和校企合作等问题还未得到全面落实。总之,职业技能大赛应用于高职教学虽然有诸多优势和有利之处,但还需众多高职院校师生以及社会企业共同助力。

In recent years,vocational skills contest has become the domestic marketing major in colleges anduniversities in cultivating college students social practice abilities and improve the innovation ability is an importantchannel and effective platform to get the support and participation of many colleges and universities teachers andstudents.It also offersa new way for the reform in teaching of vocational colleges and exploration direction.But therelevant teaching system is not sound,professional teachers team has not been established,teaching facilities and thecooperation between colleges and other issues have not been fully implement.In short,although vocational skills contestis applied in higher vocational teaching has many advantages and favorable,but still need many teachers and students ofvocational colleges and social enterprise.