新高考改革背景下独立院校招生宣传模式转变路径研究

随着我国高等教育事业的进一步发展,高考改革的进一步深化,高校招生竞争将越来越激烈,对于地方性独立学院的挑战是巨大的。文章通过调查当前考生在选择高考信息媒介上的倾向和个体差异、考生填报高考志愿的影响因素,分析现阶段高校招生宣传采取的主要途径,为现有招生宣传工作提出合理的建议,为进一步提高高校招生宣传水平提供信息支持。把以校为先的宣传模式转变为以专业为先的模式,扩大专业宣传的范围和力度,提升学科专业的社会知名度和美誉度,有效的保证了学院专业的可持续发展。

With the further development of China＇s higher education and the further deepening of the college entrance examination reform, the competition for college enrollment will become more and more fierce, and the challenge for local independent collegesis enormous. This paper analyzes the current candidates＇ tendency and individual differences in the selection of the college entranceexamination information media, and examines the influencing factors of the college entrance examination volunteers. It analyzes themain ways of college admissions promotion at this stage, and puts forward reasonable suggestions for the existing admissions propaganda work to further improve Information support which is provided for the level of college admissions, transforming the school-firstpropaganda model into a professional-first model, expanding the scope and intensity of professional propaganda, enhancing the socialawareness and reputation of the discipline profession, and effectively ensuring the sustainable development of the college profession.