信阳茶文化旅游发展存在的问题和策略探析

Discussion on the Development of Tea Culture Tourism in Xinyang

茶文化旅游是一种发展前景广阔的体验式旅游项目,是利用茶叶资源与现代旅游业相结合的一种新型旅游产品。信阳是中国产茶大市,域内毛尖驰名中外,非常适合茶文化旅游的发展。本文在信阳茶资源的基础上,研究了信阳发展茶文化旅游的意义,对信阳茶文化旅游发展做了优势分析,针对存在的问题,提出了解决策略:信阳发展茶文化旅游的策略包括以信阳毛尖为龙头,努力打造信阳特色品牌;加强旅游基础设施建设,提升旅游服务质量;充分挖掘茶文化内涵,丰富茶文化旅游内容;以"百里茶廊"为依托,打造茶文化旅游"新名片"。

As a developing experiential tourism project, tea culture tourism is a new type of tourism products that combined tea resources with modern tourism. Xinyang is the market of tea in China and is very suitable for the development of tea culture tourism. Its Mao - Jian tea is famous both at home and abroad. On the basis of Xinyang tea resources, this paper studies the significance of developing tea cultural tourism in Xinyan. This paper analyzes the advantages of the development of tea culture tourism in xinyang, finds out the problems in the development of tea culture tourism in xinyang, and puts forward the solutions. The development strategies of tea culture tourism on Xinyang include the following aspects： creating tea characteristic brand of Xinyang Mao - Jian, strengthening the tourism infrastructure construction and improving the quality of tourism services, fully excavating connotation of tea culture, enriching the content of tea culture tourism, and relying on the ＂Bali Tea Lounge＂ to create a＂new business card＂ for tea culture tourism.