马鞍山李白文化旅游资源开发探讨

The Development of Li Bai's Culture Tourism Resources in Ma'anshan

当前,马鞍山李白文化旅游资源开发方面存在着开发应用程度低、物化形态呈现少、文化旅游产品单一及宣传力度不够等问题。推动马鞍山文化旅游产业的发展,应开展李白文化旅游资源整理、登记工作,在物化的基础上构建真实的李白文化场景,开发形式多样的旅游产品,打造李白文化旅游品牌,设计旅游形象,强化宣传营销。

Currently,there exist some problems in Li Bai＇s cultural tourism resources development,such as not fully developed and presented to tourists,only a few tourism products and lack of publicity.To promote the development of Ma＇anshan tourism,we should actively carry out the work of Li Bai＇s cultural tourism resources,develop a variety of tourism products,and create Li Bai＇s cultural tourism brands to popularize the cultural tourism images of the country in the world.