高校网络舆情引导之辩证分析

An Dialectical Analysis of the Guidance of Network Public Opinion in Universities

掌握高校网络舆情的话语权和领导权,必须开展网络舆情分析和引导工作。高校网络舆情具有形成的自发性、内容的多元化、传播的多样化、演变的难料性等特征。从网络舆情的引导主体、引导对象、内在逻辑、引导规律来看,高校网络舆情引导工作具有现实可行性。要运用哲学思维分析高校网络舆情引导的存在境域、立场定位、手段选择、价值目标中的辩证统一关系,提升高校网络舆情引导工作的水平。

In order to grasp the discourse power and leadership of the network public sentiment in university,we should carry out the analysis and guidance of network public opinion.The University Internet public sentiment has spontaneous formations,diversified contents and spreading,and unpredictable evolution.According to the main body,targets,the internal logic,the law of guidance,the guidance has a practical feasibility.Therefore,we should use the philosophical thinking to analyze the dialectical unity relation of the existence,the stand,choice of means and value goals to improve the overall level of the guidance work.