卖家信用对网络营销策略的影响分析

The Analysis of the Influence of Seller's Credit on the Strategy of Cyber Marketing

卖家信用口碑对企业网站营销、SNS营销、许可E-mail营销、博客营销都产生巨大影响。正面口碑会增加消费者对商家的信任,负面口碑会对企业产生极大的损害。企业在制定网络营销策略时要充分考虑到卖家信用口碑的影响,结合企业实际情况设计出行之有效的营销策略。

The public reputation of seller＇s credit exerts great impact on enterprise＇s cyber marketing,SNS marketing,permission E-mail marketing,and blogs marketing.Positive reputation could increase consumers＇ trust in sellers,while negative reputation would do great harm to enterprise.Enterprise should take seller＇s credit into full consideration while setting out network marketing,and design effective marketing strategy with practice.