传统徽商与徽州非物质文化遗产

Traditional Hui Merchants and Non-material Cultural Heritage in Huizhou Prefecture

徽州非物质文化遗产的产生、发展是徽州地区经济、文化、地理等多种因素共同作用的结果。而著名的徽州商帮因其自身的文化特色,使得他们在经商过程中追求文化立身、文化立业、文化立名。徽商不仅推动了徽州文化的发展,而且他们本身已经成为了徽文化的重要组成部分。

The emergence and development of intangible cultural heritage in Huizhou prefecture are the synergy of many factors such as economy,culture,geography and so on.Moreover,with their own cultural characteristics,Hui merchants pursued cultural identity,cultural establishment and cultural fame in the processing of business.Hui merchants not only promoted the development of Huizhou culture,but they also had become an important component of Huizhou culture.