我国电视真人秀节目的传播效果实证分析

An Empirical Analysis of the Communication Effect of China's Reality TV Show

文章针对我国电视真人秀节目的传播效果进行实证分析,通过配额抽样调查,发放300份问卷获取观测数据。研究发现:受众对电视真人秀节目的认知度较高,但满意度较低;一档真人秀节目的火爆可以扩大该卫视的影响力,但对公信力的提升并无显著影响;受众普遍对我国电视真人秀节目持不信任或怀疑的态度。通过分析为进一步做好电视真人秀节目提供参考依据。

This paper makes an empirical analysis of the communication effect of reality TV shows in China. Through quota sampling survey, and 300 questionnaires were distributed to obtain observation data. The study found that the audience＇s awareness of reality TV shows is high, but their satisfaction is low; the popularity of a reality show can increase the influence of the satellite TV, but has no significant impact on the promotion of credibility; the audience is generally untrusted or skeptical about our reality TV show. Based on the analysis, it can provide reference for further TV reality show.