新媒体环境下提升青少年体育素养的传播策略

Communication Strategies for Improving the Sport Qualification of Adolescents in the New Media

运用文献资料法、逻辑法,结合当前媒体生态环境变化对话语方式和社会舆论引导改变的现实,即主流媒体舆论引导弘扬中华体育精神,强化青少年体育认知感以及融合媒介多元传播倡导体育健身理念,营造校园体育文化氛围来探究提升青少年体育精神文化素养的传播策略。

Using the library research and the logic method, combined with the change of the current media ecological environment to the change of the way of discourse and the guidance of social public opinion, this paper explores the communication strategies for promoting the competences of mental and cultural literacy of young people： （1） guiding the public opinion of the mainstream media, carrying forward the Chinese sportsmanship and inspiring the feeling of youth sports; （2） compromising multimedia communication, advocating the concept of physical fitness and shaping campus sports culture atmosphere.