“西游”题材影视的大众文化传播策略研究——以电影《悟空传》为例

Researching on the communication strategies of mass culture about “Journey to the west” theme film and television——Take wukongzhuan for an example

随着时代的变迁,大众精神文化需求的转变,"西游"题材的作品开始突破原有故事体系框架的限定,兴起"大话"风,造就以"西游"故事为基本题材的当代神话。本文以电影《悟空传》为例,重点从《西游记》的名著效应;改编作品的创新精神;电影、网络等大众文化传播媒介的助力;"狂欢化"艺术手法对观众市场的迎合四个方面探究"西游"题材电影的大众文化传播策略。

Journey to the west is one of the Four Great classical chinese novels, since it has been created to now, there are a lot of derivative text appearing. In addition to literature, stow-telling, poetic drama, etc. also drive Journey to the west spreading widely among people. With the advent of the information age, mass media such as television, film make Journey to the west more widely known. However, as time and mass culture demand change, the work of the western theme began to break through the limitations of the original framwork. The deconstruction become popular, making the stoW of Journey to the west as a contemporary mythology. This thesis take the film of wukongzhuan as an example, from four espects： The etTect of classics, The innovative spirit of the adaption, The help of mass media and Internet, The art of carnivalism catering to the audience, to explor the communication strategies of mass culture about ＂Journey to the west＂ theme fihn and television.