基于SWOT分析的长春市乡村旅游业开发研究

Research on Rural Tourism Development in Changchun City Based on SWOT Analysis

十九大明确提出乡村振兴战略,长春市新农村建设成效明显。乡村游作为长春市旅游发展的新亮点,由点到面开始发展,进一步增加了农民收入。以长春市乡村旅游业为研究对象,运用SWOT分析方法,分析长春乡村旅游发展的内部优势、劣势以及外部机会、威胁,并在此基础之上,提出长春乡村旅游可持续发展的对策。

The strategy of rural revitalization was clearly put forward,and the construction of new countryside in changchun city was very effective.As a new highlight of the tourism development in changchun,rural tourism has begun to develop and further increase farmers＇ income.Rural tourism as the research object,this article takes changchun city using SWOT analysis method,analyzes the rural tourism development in changchun,the internal strengths,weaknesses and external opportunities and threats,and on this basis,puts forward the countermeasures for the sustainable development of rural tourism.