摘要
近年来,民宿作为乡村休闲旅游的重要业态悄然兴起,日益受到人们的重视与青睐。以南京市为例,着眼于民宿发展的机遇与挑战,运用内容分析法对马蜂窝旅游网上关于民宿的旅游评论进行综合分析,发现南京市乡村旅游民宿发展尚不成熟,表现在缺乏深层次主题内涵、娱乐活动形式单一、重住率和推荐率较低等方面,并提出诸如挖掘文化资源、提升创意水平的若干可行性对策建议。
As an important form of leisure tourism in rural area,BB is increasingly valued and favored by people.It focuses on the current situation and problems of BB in Nanjing.The content analysis method is used to analyze the tourists＇ reviews on the Mafengwo Website.It indicates that the development of BB in Nanjing meets lots of problems.Some suggestions have been provided as well.
作者
金紫璇
沈苏彦
刘昺宏
JIN Zi-xuan;SHEN Su-yan;LIU Bing-hong(School ＆Humanities and Social Seiences,Nanjing Forestry University,Nanjing 210037,China)
出处
《经济研究导刊》
2018年第24期155-157,162,共4页
Economic Research Guide
基金
南京林业大学大学生创新项目(2017NFUSPITP210)
中国博士后基金面上资助项目"基于乡村性动态变化的乡村旅游开发时空分异规律研究"(2017M611821)
关键词
乡村民宿
发展现状
提升策略
B＆B
development situation
promotion strategy
