探究“艺全”农品品牌形象的建立和提升

Brand Image Establishment & Enhancement for Agricultural Products Yi Quan

本文通过分析国家政策对农业扶持的背景下天津市武清区"艺全"农品品牌形象存在的问题及原因,论述了提升农品品牌形象的必要性和可行性。在深入调研的基础上,以现代的设计思维融合国家政策,提出了建立和提升"艺全"农品品牌形象的思路与方法,从而促进"艺全"农品品牌的整体塑造。

The paper probes into the existing problems of the brand image of Yi Quan agricultural products, Wuqing District, Tianjin, which enjoys favorable national policies. It discusses the necessity and feasibility of brand image enhancement. On the bases of investigation, national policies and modern design thinking, this paper presents ideas and methods for overall brand improvement.