旅游特色小镇创新发展实证研究

An Empirical Study on the Innovation and Development of Small Town with Tourism Characteristics

采用实证的方法,针对魏集特色小镇开发过程中出现的产品开发不足、缺乏保护意识、旅游环境遭到破坏、知名度低等问题,提出突出文化内涵、创建宣传平台、加强联合等对策,以期为其他特色小镇的发展提供参考。

Using empirical research method, this article analyzed the problems in the development of small town with tourism characteristics, including the lack of product development, the lack of protection consciousness, the damage to the tourism environment, the low visibility and so on, and put forward corresponding countermeasures to provide reference for the development of other characteristic towns： highlighting cultural connotation, creating a publicity platform, uniting with other towns et al.