摘要
以90后群体为调研对象,通过网上问卷方式了解其袜子消费市场的现状及特征。通过数据分析得到袜子品牌并不是他们最注重的消费因素,而高质量、价格合理及袜子图案的美观与情趣特性才是他们比较关注的因素。
The present situation and characteristics of the sock consumption market were studied through online questionnaire survey with post-90 sas the research object.Data analysis showed socks brand was not most valued consumption factors.High quality,reasonable price,beauty and interest of socks pattern were the factors that they were more concerned about.
作者
刘宝宝
周捷
LIU Bao-bao,ZHOU Jie(Xi＇an Polytcchnic Univcrsity, Xi＇an 710048,China)
出处
《纺织科技进展》
CAS
2018年第8期7-9,15,共4页
Progress in Textile Science & Technology
基金
陕西省科技厅国际科技合作计划项目(2018KW-056)
关键词
90后
袜子
消费行为
调研
post-90s
socks
consumption bchavior
rcscarch
