电商环境下农产品滞销原因及应对措施

Reasons and Countermeasures for Poor Market of Agricultural Products in Rural E-commerce Environment

随着新农村建设的发展及信息化建设的普及,农产品借助电子商务进行发展成为农产品营销的新途径。然而,由于基础设施落后、农村网络普及程度低以及缺乏专业的电商人才等原因,造成当前农村电商环境下农产品滞销。针对上述原因,提出相应对策,从而拓展农产品网络销售渠道,解决当前电商环境下农产品滞销问题。

With development of new rural construction and popularization of information construction,rural e-commerce has become a new way of agricultural products marketing.Poor market of agricultural products in rural e-commerce environment was caused by backward infrastructure,relatively low popularity of rural network and lack of professional e-commerce talents and so on.Corresponding countermeasures were put forward according to above reasons aiming to expand network marketing channel of agricultural products and solve poor market of agricultural products in rural e-commerce environment.