摘要
通过对北京市3个城区280名消费者的调查,运用logistic模型分析了影响消费者对可追溯特色林果产品的认知及购买意愿的重要因素。研究结果表明,消费者普遍关注特色林果产品的质量安全,但对可追溯特色林果产品的认知度不高。
Key factors that affect consumer＇s cognition and purchase intention of traceable characteristic forest fruit products were analyzed by using logistic regression model through a survey of 280 consumers in 3 districts of Beijing. Results showed that,consumers had commonly concern about quality and safety of fresh fruits but limited knowledge about traceable characteristic forest fruit products.
作者
莎拉木江.买提尼亚孜
普拉提.莫合塔尔
Maurizio Canavari
SHALA Mujiang ·Maiti Niyazi;PULATI · Mohe Taer;Maurizio Canavari(School of Economics and Business,Xinjiang Agricultural University,Wulumuqi 830052,China;The Tourism College of Xinjiang University,Wulumuqi 830049,China;Agricultural College of The University of Bologna,Boluoniya 1-40127,Italy)
出处
《农业工程》
2018年第5期141-143,共3页
AGRICULTURAL ENGINEERING
基金
新疆农业大学校前期科研基金项目(项目编号:XJAU201419)
