“融媒体”视域下的高校思政课教学供给侧结构改革

The Structural Reform of Supply-side of Ideological and Political Teaching in Colleges and Universities under the Perspective of “Melt Media”

我国的大众传媒,在经历了传统媒介、新媒体、全媒体三个时代后,已经进入了"融媒体"时代。"融媒体"时代对高校思政课教学提出了新的要求。因此,应将当前在经济领域的"供给侧结构改革"思维方式应用于高校思政课改革,从思政课教学供给重复、产能过剩、低端供给、无效供给现象和思政课教学供需失衡入手,协调思政课教学"供给侧"和"需求侧"矛盾,解决高校思政课教学"亲和力"缺乏的问题。从供给主体、供给内容、供给形式三个方面探索"融媒体"背景下进行高校思政课供给侧结构改革的方法与对策。

The mass media in China has gone entered the era of ＂melt media＂after three eras of traditional media,new media and all media. The era of ＂melt media＂has put forward new requirements for ideological and political education in colleges and universities. Therefore,the current ＂supply-side structural reform＂thinking mode in the economic field should be applied to the reform of ideological and political courses in colleges and universities,from the supply of ideological and political courses,repeated supply,overcapacity,low-end supply,ineffective supply and ideological and political teaching supply and demand imbalance start with,coordinate the contradiction between the ＂supply side＂and the ＂demand side＂of ideological and political education,and solve the problem of lack of ＂affinity＂in ideological and political teaching in colleges and universities. From the three aspects of supply subject,supply content and supply form,this paper explores the methods and countermeasures for the reform of the supply side structure of ideological and political courses in the context of ＂melting media＂.