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游戏类小程序的主要特征与传播策略 被引量:2

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摘要 微信小程序诞生一年以来,已具有可观的用户规模,其自身以娱乐、生活服务等形态融人我们对微信的日常使用之中。2017年末,微信开放小程序游戏类目,“跳一跳”的玩家数量在短期内爆发,不到半年,累计活跃用户接近4亿,游戏小程序的开发热情被迅速点燃。目前,游戏类小程序已超过300款,在Top100小程序中占比28%。
作者 胡泊
出处 《青年记者》 北大核心 2018年第24期85-86,共2页 Youth Journalist
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