国际艺术节对提升我国文化艺术国际影响力的作用探究

Function of International Art Festival in Promoting the Impact of Our National Culture and Art in the World

如何通过国际艺术节提升中华文化艺术国际影响力,是一个具有重要现实意义和理论价值的时代课题。文章在对我国主要国际艺术节的中华文化艺术国际影响力现状进行客观评估的基础上,分析其存在的突出问题及原因,并借鉴世界知名国际艺术节的运营战略与经验,提出着力加强我国艺术节国际化的战略定位与使命、国际化的经营理念、国际化的市场培育和国际化的传播能力等对策建议,从而不断增强中华文化艺术的国际影响力。

How to promote the impact of Chinese culture and art in the world through international art festival is a very important and contemporary subject of practical significance and theoretical value. Based upon an objective appraisal of current situation of the function of international art festival in promoting the impact of Chinese culture and art in the world, we analyze its prominent problems and causes and refer to the operating strategy and experience of world well - known international festival, and propose that we should pay attention to reinforce the strategic orientation and mission of the internationalization of Chinese festival, and strengthen the internationalized operation conception, internationalized market cultivation and internationalized transmission ability, so as to continually enhance the international impact of Chinese culture and art.