新时代文化产业发展趋势探究

Developing Trend of Cultural Industry in New Era

文化发展进入新时代,发展文化产业的根本目的是满足人民日益增长的美好生活需求。新时代文化产业发展呈现出内生驱动的新动能开始发挥主导作用、产业发展体系不断健全、文化管理大部门制等三大趋势。立足国家战略和经济社会发展大局,把握新时代文化产业发展趋势,理性引导文化产业提质增效发展,目的在于不断增强对中国特色文化产业发展模式的自信,增强文化自信。文化产业是一种在一定价值观指导下的产业形态,有什么样的价值观就有什么样的文化产品,它是通过精神文化消费实现经济效益和扩大社会效益。同时,文化产品和服务还是价值传播的有效载体,文化自信会不断得到彰显。文化自信不是抽象的口号,它需要强有力的现实支撑,在文化"软实力"和综合国力竞争日益激烈的当下,文化产业是文化现实力量的展示和显现形态,甚至成为21世纪以来全球战略格局重组的一条中轴线,也是建构"人类命运共同体"的有力背书。

Cultural development enters into a new era. The ultimate aim of developing cultural industry is to satisfy peopleg increasingly growing demands of beautiful life. The development of cultural industry in new era presents that the new kinetic energy of inner impetus begins to play a leading role, the industrial development system completes day by day, and cultural management begins to be governed by larger department system. Standing upon the overall situation of national strategy and economy and social development, we should grasp the developing trend of cultural industry in new era, rationally guide the promotion in quality and efficiency of cultural industry, so as to continually strengthen the confidence towards the development mode of Chinese characteristic cultural industry and enhance cultural confidence.