论电视综艺节目的文化传承创新路径——以《中国诗词大会》《朗读者》为例

Innovative Route of Cultural Inheriting of TV Entertainment Program:Taking "Chinese Poetry Meeting" and "Readers" as Examples

电视综艺节目不仅是提供娱乐的平台,同时也是传递价值和塑造精神的窗口,它具有极强的文化承载能力和创新能力。电视综艺节目要做好优秀传统文化的传承创新,首先须立足经典,从而做好源头活水的文脉承续;其次要发挥仪式传播功能,实现受众本位的价值共享;最后要致力符号创新,完成传统意指的空间拓展。

TV entertainment program not only provides an amusement platform, but also conveys value and shapes spirit, and it has an extremely strong cultural carrier ability and innovative ability. To do well in inheriting and innovating excellent traditional culture, we should firstly keep a foothold on classics so as to better inherit cultivation. And we should secondly put ritual transmission function in role to actualize an audience -oriented value sharing. And we should thirdly dedicate to sign innovation so as to complete a spatial expansion of traditional signifier.