农产品电子商务研究述评与展望

Retrospect and Prospect to Agricultural Produce E-commerce

通过对国内外农产品电子商务相关研究的梳理和述评,发现已有研究主要集中在"农产品电子商务发展现状研究""农产品电子商务发展影响因素研究"和"农产品电子商务模式研究"等三个方面。未来研究可关注于"采用实证研究方法对消费者在线购买农产品的相关行为意愿和农户对农产品电子商务采纳影响因素进行研究""从基础设施体系角度系统分析区域农产品电子商务基础设施建设与应用现状"和"对西部经济落后地区省份农产品电子商务发展现状及对策进行研究"等领域。

A literature review to current domestic and foreign researches in agricultural produce e-commerce finds that they mainly focus on ＂the development of agricultural produce e-commerce＂,＂influencing factors of agricultural produce e-commerce development＂and ＂agricultural produce e-commerce models＂. Future researches should shift to＂empirical researches to consumers＇ online purchase intention of agricultural produce and influencing factors of farmers＇ adoption of agricultural produce e-commerce＂,＂regional construction and application of e-commerce infrastructure system for agricultural produce＂,＂the status quo and countermeasures of agricultural produce e-commerce development in economically backward western provinces＂.