摘要
近几年,在国家政策的支持下,大学生网络创业以其独有的优势正成为大学生创新创业选择时的一条重要途径。文章基于重庆高校的实证,利用SWOT分析方法对大学生网络创业的优势、劣势、机遇和威胁进行研究,在此基础上提出政府营造良好的大学生网络创业宏观环境、高校加强大学生网络创业教育和大学生网络创业走多元化发展道路三条对策建议。
In recent years,under national policy support,college students network entrepreneurship,with its unique advantage,is becoming an important way for the innovation and entrepreneurship of college students. Based on empirical analysis,by using SWOT analysis method,this paper studies the advantages,disadvantages,opportunity and threat of the network entrepreneurship. Based on this,it advances three policy suggestions such as government should build macro-environment for college students,and universities should enhance college students network entrepreneurship education,and college students＇ network entrepreneurship development road should be diversified.
作者
陈亚惠
CHEN Ya-hui(School of Computer Science and Information Engineering,Chongqing Technology and Business University,Chongqing 400067,China)
出处
《重庆工商大学学报（社会科学版）》
2018年第4期123-128,共6页
Journal of Chongqing Technology and Business University：Social Science Edition
基金
重庆市教育科学"十三五"规划2016年度规划课题(2016-GX-041)"完善重庆市大学生创新创业政策体系研究
2016年度教育部人文社会科学研究任务(高校思想政治工作)项目(16JDSZ3053)"基于大数据时代高校创业教育生态系统构建"
关键词
大学生
网络创业
SWOT分析
电子商务
college students
network entrepreneurship
SWOT analysis
e-commerce
