移动学习视域下中国古典诗文的微信传播

On the Spreading of Chinese Classical Poetry through Wechat from the Perspective of Mobile Learning

古典诗文是中华优秀传统文化的瑰宝,微信公众平台是现代信息技术的新枝,二者结合,为中国古典诗文的传播提供了新的载体和途径。微信公众号进行古典诗文传播,有着传播主体多元性、内容多媒体性、方式快捷高效性、主客体间即时互动性与经济性等特点,也存在着内容良莠不齐,阅读随机性大等问题。由专业团队负责打造丰富多彩的推送内容,增强与受众的联系,提高受众的参与程度,是保证平台质量、吸引更多的关注、提高传播效果、达到移动学习目的的有效手段。

Classical poetry is a gem of Chinese excellent traditional culture.The public platform of WeChat is a new branch of modern information technology.Therefore,their combination could create a new carrier and method for the spreading of Chinese classical poetry.As a result,it has provided the diversity of the main body of the communication,the multimedia of the content,the fast and efficient way,the instant and economical interaction between the host and the guest.However,it also caused some problems like the intermingling of the quality and poor content,as well as the randomness of reading.Thus,it is an effective means to ensure the quality of the platform,attract more attention,improve the effect of communication and achieve the purpose of mobile learning by building by aprofessional team pushing various content,strengthening the contact with the audience and improving the audience＇s participation.